Are You An Authority?

Have you ever heard the term “authority site”? I am sure if you own a website you probably have. So what is an “authority site”? This is a site that the search engine algorithm deems worthy of being labeled an Authority due to quality content, backlinks and a well designed website.

One of the best way of getting your website to reach authority status is creating quality relevant content that people will share. This doesn’t mean write a 1000 word article once and hope for the best. To get good quality content that others will share takes practice.

Write content every day post it to your website and then share it on your Facebook business page. This will get you in the habit of writing and allow people to give you feedback on your content. Feedback is crucial, because if you know what people like and don’t like you will have a better understanding of what quality content is.

Backlinks are one of the most debated topic on the net when it comes to SEO. What we know is that backlinks helps Google to index your site and the more links going to your site the more relevant your website is to Google. Well then lets get as many links out there as we can!

Wrong

With Googles Anti-Spam Algorithms targeting self-promoting backlinks, this will actually do your website more harm than good. So our advice is, if its an easy link to get than most likely its a self-promotion link and we wouldn’t worry about it.

A few things you can try is getting your site listed on DMOZ which is a well respected directory that is run by a large group of volunteers that approve all links that are posted on their site. Also look for top ranking sites for your keywords and try to get your link on the site.

This isn’t easy and will take time but if your website can achieve authority status it will pay off in the end.

Richard Patriquin

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