Increased Conversion Rates
Virgin Blue runs a rewards program for the members called Velocity. This rewards programs allows customers to earn points by purchasing items. Virgin Blue needed a solution that would maximise the effects of their email marketing campaign. By using a BellHD video presenter on their website customer who received their marketing email where then greeted by a friendly video spokesperson that instructed them on what to do next. This help to increase the conversion rate and more customers signing up.